White Stag Janitorial Brand

White Stag Janitorial is a premium commercial cleaning brand. Commercial cleaning companies often have lack-lustre names, so this company was named to stand out above the rest.

While the name lends itself first to animalistic imagery, we wanted to heighten it with a more regal approach, and that’s how the crown icon was created. White Stags hold that same royal position in folklore and literature.

This brand keeps its premium look using a minimalistic design and a colour palette that ties back to classic concepts relating to business (blue and grey) and cleaning (white & yellow). You can see it translated in the soft touch business cards, social media posts, embroidered blue polo uniforms, and its website.