Apsen Music Design

STRATEGY
A strategy session was conducted to create this brand statement:

Lisa Jespersen runs Aspen Music, where she combines her 25 years of dedication to teaching piano with her music therapy practice, serving the beautiful communities surrounding Spruce Grove, including Parkland County, Stony Plain, and West Edmonton. Her qualifications include an Associate of Music in piano and a Bachelor of Music Therapy. Her students and clients embark on a musical journey that leaves them feeling supported, encouraged, and genuinely empowered by the magic of music. Just as Aspen trees bear marks on their bark, revealing the story of their growth, Lisa’s work with music leaves lasting impressions, reflecting the remarkable growth and progress of her students and clients.

IDENTITY
In the concept stage I explored unique possibilities stemming from our strategy session and brand statement resulting in the unique, professional logo she uses today.

DESIGN
Coordinated print design items such as business cards, stationary, and intake forms were created for Aspen Music. A website was also created that reflected the brand, featured information about her services, contained calendars and registration forms, and provided multiple “call to actions”. The client was instructed on how to update her website so she may make minor changes on her own.

ClientAspen MusicServicesStrategy, Identity, Graphic Design, Web DesignYear2023Linkaspenmusic.ca

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