MAKE IT A BRAND TRIFECTA
Optimizing brand strategy and creating a cohesive brand through personal style, visual communication, and brand photography is a must in today's market. Fortunately, we can offer you a comprehensive approach with this package!
This package is made for locals of the Edmonton Region. It’s for those who are just starting out, or for those who are looking to rebrand and want to ensure that their brand is consistent across all aspects of their business. It would also be helpful for those who may not have a clear idea of what they want their brand to look like, as the combined expertise of a stylist, designer, and photographer can help to guide you in the right direction.
BRAND & STYLE FOUNDATION
Shelby Eloria is the founder of All Set Style, a thriving business dedicated to helping individuals feel confident in the clothes they wear and project their best selves.
The Personal Brand session takes a deep dive into your personal values and vision, apart from the company brand. This starts building the foundation for you as a business owner…your visual image, specifically your wardrobe, and how it can be used as an effective communication tool.
In the Style Foundation session, you will discover the clothing colours that suit you best! Knowing the best colours for you will help remove some of the decision making around clothing, as well as help you to level up how you represent your brand and your confidence.
This two-and-a-half hour session will provide you with the following.
- Personal Values, Vision, and Purpose
- Self-Image
- Colour Draping
- Silhouette Determination and Strategies
- Style Personality and Lifestyle
IDENTITY
Amanda works well with solopreneurs to teams with large organizations who need meaningful and compelling visual communication. She graduated from Grant MacEwan University in 2010 with a major in Design and Illustration.
BRAND STRATEGY
Whether a company is evolving or new to the industry, I collaborate with businesses and organizations of all sizes to clarify their purpose, find their voice, understand their customers, and define their goals. It’s all about actionable strategy that will bring your competitive positioning to life. This 3 hour workshop is available online or in-person.
IDENTITY & GUIDE
I create identity systems and brands that express a company’s personality and values. It will resonate with customers and nurture lasting relationships. Brand management ensures consistency, distinction, and influences customer behaviour.
LOGO
- 2-3 initial concepts (+ 2 rounds of revisions if required)
- Delivered digitally in both raster and vector formats for print and web with all rights
BRAND GUIDE
- A one page document containing identity information, including brand statement, colour palette, fonts, and style references.
BRAND PHOTOGRAPHY
Emma is a self-taught photographer, certified makeup artist, published author, and two-time award-winning entrepreneur with one mission…to help women find the courage and comfort to be who they are.
PHOTOSHOOT
Branding photography is about representing your business visually, through the use of colours, style, values, personality and props. Basically, bringing Amanda and Shelby’s expertise, together.
Professional pictures of you will help you stand out amongst your competitors, whether you will be using them on your website, across social media or inside your brick and mortar store.
Having branding pictures specific to your business, rather than generic stock photos, will build trust amongst your clients because they are likely to feel like they already know you before they’ve even met you. That is one of the many contributing factors of success in business…know…like…trust!
WHAT TO EXPECT
PRE-SESSION PREPARATION GUIDES
I will send you lots of emails to guide you through the planning and preparation of your upcoming branding experience.
Some of the biggest anxieties when it comes to a booking in for a photo shoot are…
- What on earth do I wear?
- What else do I need to bring?
- How do I prepare for this?
- Do I even need to do anything beforehand?
I won’t leave you guessing, feeling unsure or anxious, or even overwhelmed…I promise. I have prepared several preparation guides to answer all of your concerns and uncertainties. These guides will be sent via email, leading up to your booked date…with lots of time for you to be prepared.
The guides include…
- What to do and what NOT to do prior to your shoot date.
- How to get the best results.
- Outfit Inspiration.
- What to bring on the day.
PHOTOSHOOT STYLE SESSION – WITH SHELBY
This is an opportunity to discuss exactly what you want in regards to outfits, prior to the day of your photo session, to make sure what you are wearing represents you and your brand well. We want to make sure what people see is aligned to ensure the best experience possible. The session is a one-hour virtual strategy session on the outfits to wear for each part of your photoshoot and a 30-minute pre-session check-in.
MEDITATION
Once you’ve settled into the studio (and before your adventure begins)…we will sit together in the comfy corner of the studio where we will be guided through a ‘letting go of your never-ending to-do list’ meditation, pre-recorded by my friend, Holly Penney. And if you love it…you get to keep the recording so you can play it anytime after your session!
HAIR & MAKEUP
Although hair and makeup is not mandatory for the camera, it is the perfect opportunity to sit and relax…and really get to know each other. And who doesn’t want to feel pampered?! You can choose a fresh/natural look that isn’t to far from your comfort zone…or you can totally glam it up…and anything in between. False lashes are included.
PRIVATE & CUSTOMIZED PHOTO SHOOT
Your branding photo shoot can be inside my home studio, outside among ten acres of private land…or a mixture of both. There are many sets to choose from and there is no limit on time…I don’t want you (or me) to feel rushed during your experience. We will go through 4 outfits and it will take as long as we need!
POSING DIRECTION & COACHING
During your time with me, I will tell you exactly what to do when it comes to posing. I’ll even coach you through your expressions and movement. There will be some posey poses…but lots of ‘candid’ type ones too.
LUNCH
Once we’ve finished having fun in front of the camera, I will serve you a bite to eat and some bubbly (or a cuppa). This will give you some relaxing ‘me’ time (inside or out), while I cull though all your pictures.
SAME-DAY PHOTO REVEAL
This is your opportunity to look through your pictures and choose your favourites…on the same day as your session! How exciting is that?!
This ensures that you are leaving my studio feeling empowered and confident…and not full of anxiety, having to wait and wonder what your images look like!
DIGITAL IMAGES
You will receive 50 digital images, giving you plenty of variety to get started with your website and social media content.
SAME-DAY DELIVERY
Your digital images will be edited and delivered to you on the same day as your session.
This means you can get to work immediately and add them to your website or social media. No waiting!
With editing, colour and lighting corrections and slight retouching of skin may be done, but it’s important to note that I will not change you into someone you’re not. I am passionate about creating stunning images that celebrate your individuality and beauty, so I will not be removing freckles and laughter lines or giving you a tummy-tuck etc. In my studio, we embrace exactly who we are!