BRAND STRATEGY

Whether a company is evolving or new to the industry, I collaborate with businesses and organizations of all sizes to clarify their purpose, find their voice, understand their customers, and define their goals. It’s all about actionable strategy.

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STRATEGY

To sum it up, it’s an in person or remote video workshop that I facilitate with a client to clarify purpose, find the companies personality or voice, better understand their customers, and define their business goals.

It covers market positioning, desired customer profiles and journeys, and brand attributes. It’s a collaborative discovery process that best directs the design process in the execution phase (identity creation, social media, web, etc). I will surface actionable insights, make strategic recommendations and produce tangible results that can be deployed within your business.

"I had just started my business and was struggling with finding what direction to go with it. I hired Amanda for a business strategy session and through the few hours we sat together she not only helped me determine my direction but how to get there. We pinpointed who my audience was, how I wanted them to view me and how I was going to reach them. Amanda was open and approachable and I enjoyed the experience."

— Katie Chaisson, The Enchanted Dragon