White Stag Janitorial

White Stag Janitorial

I’ll start off by saying I co-own this business. A big part of my job was to set up its brand and marketing materials.

We noticed a big trend in commercial cleaning companies having lack-lustre names. We wanted a name that could hold up our values and show our high standard of service. Thus White Stag Janitorial was born.

While the name lends itself first to animalistic imagery, we wanted to heighten it with a more regal approach, and that’s how the crown icon was created. White Stags hold that same royal position in folklore.

This brand keeps its premium look using a minimalistic design, a colour palette that reaches high but ties back to classic concepts relating to business (blue and grey) and cleaning (white & yellow). You can see it translated in the soft touch business cards, social media posts, embroidered blue polo uniforms, and it’s website (whitestagjanitorial.ca).

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