ECCA Identity & Documents
An identity was created for Early Childhood Coalitions Alberta to be linked to a previous program (Early Child Development Mapping Project Alberta). I did this by making use of the Alberta Corporate Primary Colour Palette. All the people in the design were coloured to best represent all community and family members by steering away from colours traditionally associated with specific genders. This logo looks professional, diverse, and vibrant.
The one page flyer and conference publication use simple elements and the vibrancy of the colour palette. It’s a balance between professionalism and the ability to relate for children and their supporters.