Logo Design Brief

Please answer all as completely and as descriptively as possible.

This is not the time to rush or skip the form. The idea is for me to be able to get a good idea of what you do so I can provide you with:
– the most accurate price quote
– a unique identity mark
– easy reference material for our project agreement

Your time is important to me. If for any reason we are unable to work together, I will reply with the completed form for your use. I encourage you to use it moving forward with another designer.

Please write it how you'd like it to appear in your logo.
A good tagline can often form the platform for the visual direction of the logo.
Please give me a detailed description of who you are and what your business is all about. This is critical information for designing a custom identity.
Enthusiastically explain and describe what you have to offer if you had just a minute.
List any words that best sum up the overall emotion, mood, and impression you need your brand to convey.
Please list or describe the type of people that need to be influenced by the logo when they see it. It's all about ensuring your message is conveyed to the right audience.
Provide URL's or names of direct competitors. This information will insure you end up with a visual identity that is a unique contender.
Are there any images / symbols / icons you feel sum up who you are and what you do? Tell me your thoughts if you have ideas where the logo design could travel.
Please provide URL's of any logos you find attractive and tell me why. I can consider these elements and apply them to your identity if appropriate.
Are you looking to avoid or implement certain colours?
I realize that some businesses need to work within strict budgets to get off the ground. I can help you get a great logo design if you are flexible with fewer concept options, alterations, etc. for those of you with smaller budgets.
Do you have a firm completion date? If your completion date falls before my current workload ends, a premium may be applicable. Otherwise, I will inform you where your project falls in queue and the expected completion date.
It can be helpful to have a guideline so others can know information about your logo and where it is appropriate to be used.
Please check the items you are looking to get following the completion of your identity design.

I’ll always deliver a process that contains market research, unique concept development, and files for both print and web in black, white, and colour.